About Us

PRYZM Cricket was founded in 2014 by lifelong friends Matt Watkins and Liam Duignan in Worcestershire, UK. United by a shared love for cricket, creative design, and a passion for challenging the status quo, they set out to create a brand that would revolutionise the game from the ground up.

Behind the Brand
The name PRYZM is inspired by the optical prism — a shape that refracts light into different colours and angles. This concept sits at the heart of our identity. Just as a prism transforms a single beam of light into a spectrum, each of our bat models is designed with its own colour and profile, crafted to hit the ball in different areas — as if refracting performance at different angles.

The Best for Less
At PRYZM, you’ll only find our gear on our online store. We cut out the middlemen, retail mark-ups, and inflated costs to bring you elite-quality cricket equipment at unbeatable value. Our direct-to-player model ensures that you get pro-level performance without the pro-level price tag.

For Every Cricketer
We don’t spend millions chasing celebrity sponsorships — our gear speaks for itself. Whether you’re a weekend warrior or rising through the ranks, our mission is simple: to make high-performance cricket kit accessible to every cricketer, at every level.

Quality That Lasts
Every product we make is built with care, precision, and purpose. From premium English willow bats — expertly pressed and handcrafted for balance, power and performance — to our professional-grade teamwear and custom apparel, we focus on quality that performs and lasts. No shortcuts. Just gear you can rely on, season after season.